The CRM that runs your entire care home operation
CareCtrl brings together enquiry management, resident records, staffing, incident reporting and compliance in one purpose-built platform for UK care homes.
Generic CRMs weren't built for care
Most care home groups stitch together a CRM, a rota tool, a spreadsheet for incidents, and another for training compliance. CareCtrl replaces all of it.
Escalating platform costs
Legacy platforms charge in ways that make it hard to predict what you'll pay as your group grows. Costs that seem manageable for one home quickly add up across a group.
Vendor lock-in
Your enquiry data and resident records sit inside a third-party system you can't customise, can't export cleanly, and can't leave without significant disruption.
Missing operational features
Generic CRMs cover enquiries at best. Rotas, training matrices, incidents, medication, and Care Inspectorate compliance get left to spreadsheets and paper.
One platform. Every part of your operation.
CareCtrl is built ground-up for care homes, from the first enquiry call to day-to-day resident care, staffing, and regulatory compliance.
Enquiry CRM
A 10-stage pipeline from first contact through to residency, with quick-view triage, full timelines, tasks, and direct website-form integration.
Digital admissions
Send admission documents to families as a secure online pack. Forms are completed and legally e-signed in the browser, with every document tracked from sent to approved.
Resident records
A single source of truth for every resident: care needs, contacts, consents, funding, documents, bookings, and discharges.
Multi-location operations
Manage every home from one dashboard. Per-location occupancy, fees, staffing, and pipeline, with role-based access controls.
Staffing & rotas Coming soon
Build rotas, track absence, manage holidays, and see at a glance who is on shift across every location and floor.
Incident reporting
Capture incidents, falls, safeguarding events, and near-misses with severity tracking, sign-off workflows, and a full audit trail.
Care & compliance
Care plans, assessments, medication records, training matrices, and Care Inspectorate-aligned reporting. No spreadsheets required.
Maintenance
Log, assign, and track maintenance jobs across every home, with priorities, photo evidence, and a full activity trail on every task. Nothing slips through.
Reports & analytics
Built-in reports for occupancy, weekly fees vs target, enquiry sources, conversion, movements, and trend analysis. Live and exportable.
AI enquiry overview
AI reads every enquiry and surfaces what needs attention: who's ready to convert, who's going cold, and what your team should do right now. No other care CRM does this.
Hassle-free migration
Move from any platform, whether spreadsheets, legacy CRMs, or paper records, with no data loss, no errors, and no downtime. We handle everything.
The product, not the brochure
Real screens from the CareCtrl app. Built for the pace of care home operations: clean, fast, and designed around the job.
The admissions pipeline, on one screen
Table view with stage, temperature, source, and days-in-stage. Sortable, filterable, quick-view slide-ins.
Every resident, every record
Care needs, funding, contacts, consents, bookings, documents: all one click from the resident list.
See shift coverage at a glance
Weekly rotas across every home and floor, with absence, training, and annual leave layered in.
Numbers you can act on
Weekly fees vs target, occupancy trends, source conversion. All live, all exportable.
Purpose-built beats retrofitted
How CareCtrl compares to the generic CRMs care groups typically end up with.
| Capability | CareCtrl | Generic CRM |
|---|---|---|
| Built specifically for care homes | ✓ | ✕ |
| Enquiry CRM with care-aware pipeline | ✓ | Partial |
| Resident & booking records | ✓ | ✕ |
| Multi-location dashboard | ✓ | Partial |
| Staffing, rotas & absence | ✓ | ✕ |
| Incident & safeguarding workflow | ✓ | ✕ |
| Care plans & medication | ✓ | ✕ |
| Care Inspectorate compliance reporting | ✓ | ✕ |
| Strict data isolation per care group | ✓ | Partial |
| Self-hostable / data export at any time | ✓ | ✕ |
| Predictable flat infrastructure cost | ✓ | ✕ |
Built to the standard care demands.
Resident data is sensitive. CareCtrl is built from the ground up to keep it safe, private, and always accessible when your team needs it.
UK & EU data residency
Your residents' data is stored and processed within European jurisdiction. It never leaves.
Complete data isolation
Each care group sees only their own data. No cross-contamination between organisations, ever.
Audited & encrypted
All data is encrypted in transit and at rest. Every change to every record is logged: who did what and when.
Always up to date
New features and improvements ship every week, with no downtime, no maintenance windows, and no action needed from your team.
Ready to see CareCtrl in your home?
Book a 30-minute walkthrough and we'll show you exactly how CareCtrl fits your group's operation.
No commitments. No sales pressure. Just a conversation.